CRO breakdown of Tenth Planet's Compiere ERP meetup conference registration page. Design analysis and expert conversion insights by Apexure.
What is ConvertScore™? ConvertScore™ is Apexure's proprietary landing page performance metric. We evaluate every page across four dimensions — Copy & Messaging, Layout & Hierarchy, Trust & Social Proof, and CTA & Conversion Path — to produce a single score out of 100.
Conference registration pages for B2B technology events face a time and relevance problem. The attendee is not making a discretionary entertainment choice — they are allocating professional development time from a finite calendar. The page needs to answer two questions immediately: Is this event worth my time? And is the date still coming up, or have I already missed it?
| Tenth Planet’s conference page for their Meetup Annual Conference on Compiere ERP implementations addresses both questions in the hero. The event title communicates audience and topic; the countdown timer answers the timing question. “January 16, 2018 | 11:00–12:00 IST” is specific enough to allow immediate calendar assessment; the countdown creates urgency without requiring the visitor to calculate how far away that date is. |
The conference is a relationship-building event as much as an educational one — Tenth Planet offers Compiere consulting, implementation, and support services, and the attendee pool is precisely their target client base. The registration page is therefore serving a dual function: capturing attendees and capturing qualified leads for their services.
The European landmark imagery signals the event’s international scope — “World’s Most Forward Thinking Innovators” is reinforced visually by a globally recognisable landmark. The blue overlay creates a consistent brand canvas for the white headline text while adding a professional, premium event aesthetic that differentiates from the screenshot-heavy look of many technology webinar pages.
The countdown is not a decorative element — it is the page’s primary urgency mechanism. At 24 days and counting, the visitor sees specific time remaining rather than an abstract future date. The four-unit breakdown (days, hours, minutes, seconds) makes the timer feel precise and authoritative rather than approximate. For free events where price isn’t a motivator, time pressure is the primary conversion lever.
Compiere Consulting, Compiere Implementation, and Compiere Support are described in terms of the business problems they solve, not in terms of what Tenth Planet offers. “The implementation of the right ERP tool will enable businesses to undertake their operational activities in a more productive and efficient manner” is an outcome statement, not a service description. Visitors reading this section understand what Compiere does before they’ve registered — which means they arrive at the event pre-qualified.
Three fields for a free event registration is standard — below three fields signals minimal qualification, above three creates unnecessary friction for a zero-cost commitment. The “Register For Webinar” CTA button in orange against the white form card follows the high-contrast rule for CTA visibility.
“John Doe, CEO and Founder Startup Co.” in this case is a placeholder in the screenshot — but the structural decision is clear: speaker authority is given visual prominence equal to the event content. For B2B technology events, the speaker’s title and company affiliation is often the deciding factor in whether a busy professional commits the time.
The teal/dark colour scheme on this page is unusual for a technology conference — most Compiere and ERP events use corporate blue. Tenth Planet's teal creates visual distinctiveness in a sea of identical enterprise event pages. Distinctiveness aids recall: a visitor who saw this page and then later received a calendar reminder would recognise it immediately. Brand recognition at re-engagement is a meaningful conversion driver for multi-touchpoint event registrations.
“Meetup Annual Conference with Prominent Innovators” on a background of a recognisable international landmark signals a legitimate, professionally produced event rather than a vendor webinar. The specific date, time, and time zone removes the “is this real?” doubt that ambiguously formatted event pages create.
The three Compiere capability descriptions demonstrate that Tenth Planet has depth in implementation, consulting, and support. For an attendee who is evaluating whether Tenth Planet can help with their specific Compiere situation, this mid-page content provides the credibility signal that converts event interest into service enquiry intent.
The speaker section adjacent to the registration form is the final trust element before action. A professional who recognises the speaker’s company or relates to their title will register with higher intent. Even for attendees who don’t know the speaker, the professional credentials signal that the content will be substantive.
"The best conference pages treat registration as a value exchange, not just a form fill. The visitor is giving you their calendar time and their contact details. In return, they should receive a clear picture of what they'll learn, who they'll learn it from, and what peer connections they might make. Every section of a conference page is filling in that picture."
| The current page describes what will be covered but doesn’t show how the event is structured. A timed agenda — “11:00 Welcome | 11:10 Keynote: ERP Best Practices | 11:40 Live Q&A | 12:00 Close” — gives the visitor a complete picture of the experience. Our testing on comparable tech conference pages shows that a visible agenda reduces registration hesitation for professionals who need to justify the time allocation. |
After a visitor registers, the thank-you state currently doesn’t capitalise on the peer network effect. A post-registration “Tell a colleague” social share or email referral would expand the registration reach organically. Technology professionals share relevant events with their team — the conversion funnel doesn’t have to end at individual registration.
“Join 200+ Compiere professionals at our annual conference” or “Past attendees include [named company types]” would give the prospective registrant context about their peer group before committing. In B2B events, knowing who else will be in the room is a meaningful registration factor — especially for senior professionals selecting events carefully.
Browse our full collection of landing page examples to see how we design B2B conference and event registration pages across technology verticals.
Limited availability increases perceived value. Countdown timers, limited spots, and exclusive offers drive urgency.
People trust credible experts. Certifications, awards, media mentions, and expert endorsements boost credibility.
People follow the actions of others. Testimonials, reviews, and client logos build trust and reduce hesitation.
People feel losses more strongly than gains. Framing around what they will miss motivates action.
A static event date — 'January 16, 2018' — is information. A live countdown showing '24 days, 12 hours, 30 minutes, 08 seconds' is an experience. The countdown creates temporal urgency by making the passing of time visible in real time. Visitors who see 24 days remaining interpret that differently from visitors who see 2 days remaining — both are more likely to register than visitors who simply read a date. Loss aversion activates when the countdown visually confirms that the window for action is closing. For zero-cost events, the countdown is often the primary conversion driver because there is no financial urgency to create.
Enterprise technology conference registrations are driven by speaker authority, not topic alone. ERP buyers and users attending an event about Compiere implementation are evaluating whether the knowledge being shared is practitioner-level or introductory. A named speaker — even a placeholder like 'John Doe, CEO and Founder Startup Co.' — signals that a real expert is presenting, not a vendor sales team reading from slides. The speaker section positions the event as an expert-curated learning experience rather than a product demonstration.
Event registration pages compete with the busy professional's calendar. 'Here is what you will learn about Compiere' is relevant to someone already interested. 'Forward Thinking Innovators' is aspirational — it tells the visitor who will be in the room with them, not just what they'll hear. Professional development events convert better when they promise peer access and identity alignment alongside content. 'Is this the kind of event where I'll meet people like me?' is the question the headline is answering.
Attendees of a Compiere event are by definition people considering or using Compiere solutions. Describing Compiere Consulting, Implementation, and Support on the registration page pre-qualifies attendees as potential service leads. Someone who reads about the consulting and implementation services before registering is providing an implicit signal of their current Compiere maturity — they're either evaluating implementation (consulting), in the middle of it (implementation support), or running on it (support). The page serves a dual purpose: register for the event and identify service interest simultaneously.
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Founder & CEO of Apexure, Waseem worked in London's Financial Industry. He has worked on trading floors in BNP Paribas and Trafigura, developing complex business systems. Waseem loves working with Startups and combines data and design to create improved User Experiences.
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"Conference pages have one job before they have any other job: communicate the date and time so clearly that there is no ambiguity. We see so many event pages where the date is buried in body text. If someone has to hunt for 'when is this?', they're already less likely to register. Date, time, time zone, and a countdown — all above the fold, always."