CRO breakdown of ZIAAS's CyberArk cybersecurity lead generation page. See how fear-based framing, data proof, and award authority convert enterprise security buyers.
What is ConvertScore™? ConvertScore™ is Apexure's proprietary landing page performance metric. We evaluate every page across four dimensions — Copy & Messaging, Layout & Hierarchy, Trust & Social Proof, and CTA & Conversion Path — to produce a single score out of 100.
This page is built for ZIAAS — a CyberArk implementation partner — targeting enterprise security decision-makers evaluating privileged access management (PAM) solutions. The visitor arriving on this page already understands that privileged access is a risk area. The job of the page is to establish ZIAAS as the right partner to help them address it, and to get a qualified conversation started.
The dark blue gradient design creates an immediate visual association with enterprise security: authoritative, technical, and serious. This is not a product for SMBs. The visual register communicates enterprise from the first pixel.
The page structure is tight and purposeful. Hero with the core problem statement and a lead form. A challenge section that contextualises the threat. A solutions grid across three CyberArk product areas. A “Why CyberArk” section with cited statistics. Award badges. A “Why ZIAAS” section with four competency pillars. A final CTA section anchored by the $3.92M breach cost. Nothing is decorative.
We used oversized typography in the hero headline — “Privileged Access Represents the Single Largest Threat to any Organisation” — because it needs to stop the visitor immediately. Enterprise security buyers move fast. A small headline in a sea of content gets skipped. This statement needs to be the first thing they read, and it needs to create recognition: “yes, this is exactly what I’m worried about.”
The gradient dark background runs across the full page rather than just the hero. This creates a coherent visual environment that feels designed for purpose rather than assembled from templates. It also creates natural contrast for the highlight statistics — the orange and amber numbers (80%, $3.92M, 279 days, 130+ integrations) stand out sharply against the dark field.
We used stat highlight boxes for the four key figures in the “Why CyberArk” section. Each statistic is given its own visual frame: the number large, the context below it, and a source citation. Unsourced statistics are ignored by enterprise buyers. Cited statistics from IBM and Forrester are accepted as credible because the visitor can verify them.
The award badge row — featuring cybersecurity industry awards — performs an important function on a consulting partner page. It signals that CyberArk is not a niche solution but an industry-recognised market leader. For a decision-maker who needs to justify an investment to a board, “award-winning industry leader” is supporting evidence they can use internally.
The four-pillar ZIAAS competency grid — Professional Services, POC/Demos/Trials, Training Sessions, Highest Partner Status — makes the partner relationship concrete. Visitors who know they need CyberArk but don’t know why to choose ZIAAS over another partner get a direct answer here.
The challenge section includes a specific Forrester statistic: 80% of security breaches involve compromised privileged credentials. Citing a recognisable research firm transforms the risk framing from opinion to established fact. Enterprise buyers respond to cited research in a way they don't respond to vendor claims.
Trust on an enterprise security page has three distinct requirements. The first is vendor credibility: CyberArk’s presence is established immediately with the logo in the hero. Fortune 500 companies trust CyberArk — the page states this directly alongside the brand mark.
The second is partner credibility: ZIAAS’s status as a Highest Partner with CyberArk differentiates them from lower-tier resellers. The training and POC capabilities they list aren’t available from all partners — this creates a specific reason to choose ZIAAS over an alternative implementation firm.
The third is cost-of-inaction framing: the closing section anchors the conversation around the $3.92M global average cost of a data breach. This reframes the decision from “should we spend money on this?” to “can we afford not to?” For a security investment that may otherwise feel optional, this is the argument that unlocks budget approval conversations.
"The navigation on this page is functional — Challenge, Solutions, Why CyberArk, Why ZIAAS, FAQs. Enterprise visitors don't always scroll linearly. Some of them jump straight to 'Why ZIAAS' because they've already decided on CyberArk and are evaluating implementation partners. Keeping navigational anchors on a long enterprise page respects how these buyers actually move through content."
The "Let's Talk" CTA is softer than "Book a Demo" or "Get a Quote" — and deliberately so. Enterprise security conversations don't start with a demo. They start with a discovery conversation where the partner understands the specific environment. "Let's Talk" signals a peer relationship, not a sales pitch, which reduces the perceived commitment barrier for a senior security leader.
The lead form sits in the top-right of the hero, collecting name, email, phone, and a project description field. The project description is key — it pre-qualifies the conversation and lets ZIAAS prepare for the call. An enterprise security buyer who writes “we have 200 privileged accounts across AWS and Azure and need a PAM solution” is handing the sales team a roadmap.
The CTA — “Let’s Talk” — repeats at the end of each major section. After the challenge context, after the solution overview, after the statistics, after the award badges. Each repetition catches visitors at a different stage of conviction without feeling repetitive because each surrounding context is different.
"Cybersecurity pages that lead with product features miss the enterprise buyer entirely. A CISO doesn't care about the feature list — they care about whether this solution will survive a board-level question about their security posture. This page is written to arm the buyer with the arguments they need to make internally, not just to explain what CyberArk does."
We chose Unbounce for ZIAAS because the client needed to run headline tests against different risk messaging without rebuilding the page. Unbounce’s A/B testing engine allowed parallel variants — one leading with the breach cost, one with the Forrester statistic — to run simultaneously on the same traffic.
Enterprise security research is conducted on laptops and desktops more than most categories, but the mobile experience still needed to be clean. The dark gradient translates well to mobile screens. The statistics grid was restructured to a single-column layout on mobile while preserving the visual weight of each number. The lead form fields are sized for easy completion.
A full-page gradient achieved in CSS rather than a background image carries zero performance cost. We deliberately chose CSS gradient over photography for the background, keeping the visual weight on the page from images entirely in the product icons and badge graphics — all of which were served as optimised SVGs.
Three iterations that would sharpen this page further:
"The closing section — 'Global Average Cost of a Data Breach: $3.92 Million' — is the most important piece of copy on the whole page. It doesn't ask anything of the visitor. It just puts a number in their head that makes every other conversation about security budget feel small by comparison. Finishing with the cost of inaction rather than the cost of the product is a strategy I'd apply to every enterprise security page we build."
This page scores 89 because the structural logic is excellent: the risk framing is credible and cited, the solution sections are organised clearly, the partner differentiation is specific, and the cost-of-inaction close is highly effective. The gap to 90+ is the absence of named customer references and a specific case study. Enterprise buyers at the evaluation stage want to see peers who have already made this decision — that evidence would close the remaining trust gap.
Browse our full collection of landing page examples to see how these principles apply across industries. For the theory behind B2B enterprise pages, read our guide to B2B Landing Page Examples.
People trust credible experts. Certifications, awards, media mentions, and expert endorsements boost credibility.
People feel losses more strongly than gains. Framing around what they will miss motivates action.
People follow the actions of others. Testimonials, reviews, and client logos build trust and reduce hesitation.
Controlling what visitors see first, second, and third guides them toward the conversion goal.
The most effective cybersecurity pages use real data rather than vague threats. The ZIAAS/CyberArk page cites a Forrester Research figure — 80% of data breaches involve privileged accounts — which anchors the risk in verified third-party research. This is credibility-backed urgency. 'You could be hacked' is ignored. 'Forrester says 80% of breaches start here, and here is how to close that gap' creates a specific, actionable reason to talk today.
This is a consulting partner page, not a vendor page. The visitor arrives needing implementation expertise, not product licensing. ZIAAS communicates their value through their status as a Highest Partner with CyberArk — meaning they can provide POC, demos, trials, and training in a way a direct CyberArk sales rep cannot. The page correctly positions the human expert relationship as the differentiator.
Enterprise security decision-makers — CISOs, security architects, IT directors — need to see three things before they'll book a call: credible vendor alignment (CyberArk is the #1 privileged access solution), specific data that validates the risk (the $3.92M average breach cost), and proof that the implementation partner has been doing this successfully at scale. This page delivers all three in a single scroll.
The $3.92M figure is the cost anchor. It reframes the conversation from 'cost of a CyberArk implementation' to 'cost of not implementing.' When the alternative to a security investment is a $3.92M breach, the conversation becomes very different. Closing a security page with a cost-of-inaction anchor is one of the most effective ways to create urgency without manufactured pressure.
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Founder & CEO of Apexure, Waseem worked in London's Financial Industry. He has worked on trading floors in BNP Paribas and Trafigura, developing complex business systems. Waseem loves working with Startups and combines data and design to create improved User Experiences.
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"Enterprise security is one of the few verticals where leading with a threat isn't manipulative — it's accurate. The challenge section on this page doesn't manufacture fear; it accurately describes a real threat landscape. The question is whether your audience recognises it as their situation. For a CISO reading 'attackers target privileged accounts at the most critical assets of an enterprise,' the answer is yes, every time."