CRO breakdown of SYSUSA's IT and cybersecurity services website. Design analysis and expert conversion insights by Apexure.
What is ConvertScore™? ConvertScore™ is Apexure's proprietary landing page performance metric. We evaluate every page across four dimensions — Copy & Messaging, Layout & Hierarchy, Trust & Social Proof, and CTA & Conversion Path — to produce a single score out of 100.
SYSUSA operates at the intersection of two specialisations — ServiceNow implementation and cybersecurity — that attract fundamentally different buyers within the same organisation. ServiceNow decisions are typically owned by IT operations or digital transformation leaders. Cybersecurity decisions flow through the CISO or security operations team. A site that treats both as the same audience produces content that satisfies neither.
The second complexity is SYSUSA’s multi-market positioning. Their client roster includes Abbott, Pepco, Microsoft, Saudi Aramco, and Gucci — spanning healthcare, energy, technology, and luxury goods. This breadth signals versatility but creates a positioning challenge: a page that tries to speak to all of these industries simultaneously risks saying nothing specific to any of them. We structured the content around capability (what SYSUSA does) rather than industry (who they serve), with the logo bar handling the industry breadth visually.
The SBA 8(a) certification is a critical conversion asset for the federal government segment, and we treated it as breaking news rather than burying it in a credentials section.
The left side carries “Digitize, Modernize, and Transform into a Secure, Efficient and Productive Organizations” with an orange “Get In Touch” CTA. The right side shows two engineers at workstations. The clean light grey background — unusual for an IT services page that might default to dark — signals precision and professionalism rather than the “we’re hackers” aesthetic that cybersecurity firms sometimes over-use.
We placed client logos here because a B2B buyer’s first scroll is always a credibility check. Logo placement above the services section means the visitor validates SYSUSA’s legitimacy before evaluating what they offer. The mixture of industries in the logo set is intentional — it communicates breadth of application, not vertical specialisation.
The news bar sits between the logo section and the services section, giving a significant compliance achievement prominent page real estate. For government IT buyers, this banner is the most important element on the page. We styled it as news rather than a credential badge so it reads as a current event rather than a historical claim.
Rather than listing every capability in a flat grid, the tab architecture lets buyers navigate to their specific interest without scrolling through irrelevant content. The Cybersecurity tab is visually selected in the screenshot, surfacing three sub-categories: Strategic IT Consulting, Security Maturity Assessment, and Governance Risk and Compliance. Each sub-category pairs an icon with a short description — scannable, not exhaustive.
Rather than dropping the number and moving on, the copy explains what that experience means operationally: “build, operate and maintain a secure, resilient, efficient, and highly performing operating environment with low Total Cost of Ownership.” Translating credentials into operational outcomes is more persuasive than stating credentials alone.
The three news items in the Resources section — two SBA certifications and a Congressional hearing invitation — are sequenced in reverse chronological order and all tell the same story: SYSUSA is a recognised, credentialled, publicly acknowledged IT firm. For government buyers running vendor assessments, this section provides the evidence trail that RFP responses often ask for. News-format content in an IT services context functions as a public record of achievements.
Five recognisable brands immediately signal that SYSUSA has passed enterprise-grade vendor assessments. For the evaluator who arrives from a cold search, this is the fastest credibility signal available. We chose to show logos without testimonials attached at this stage — logos first establish category membership; testimonials come later when the visitor is ready to evaluate specifics.
The SBA 8(a) certification and the Congressional testimony item are not marketing copy — they are third-party validations by government bodies. No IT firm can fabricate an SBA certification. This layer speaks directly to procurement officers who need evidence of regulatory standing, not just capability claims.
The footer CTA section presents both a “Get In Touch” button and a direct phone number. Enterprise buyers who are ready to engage want options. Some will fill a form; senior procurement officers often prefer to call. The dual mechanism captures both conversion paths.
"IT services pages that list certifications in a small-print footer are making a serious mistake. Certifications like SBA 8(a) or SOC 2 compliance are primary buying criteria for government and regulated enterprise buyers — not footnotes. Every credential that is procurement-relevant belongs at the top of the page, not at the bottom."
SYSUSA’s SBA 8(a) certification positions them specifically for federal contract work, but the current page doesn’t create a separate path for government buyers. A dedicated section — or a separate government-focused landing page accessible from a header link — that addresses GSA schedules, FAR compliance, and federal agency case studies would significantly improve conversion from government procurement searches.
The logos are present but no case study on this page traces an Abbott or Pepco implementation from problem to outcome. Our testing shows that a single detailed case study with quantified outcomes outperforms six logo mentions for converting procurement evaluators who are building an internal business case. One real story with numbers beats a wall of logos.
The page references ServiceNow in the service tabs but doesn’t display a visible partnership tier badge. ServiceNow buyers actively look for certified implementation partners — a visible badge near the ServiceNow tab would reduce the verification step of cross-checking partner status on the ServiceNow website.
Browse our full collection of landing page examples to see how we approach enterprise technology services pages across verticals.
People trust credible experts. Certifications, awards, media mentions, and expert endorsements boost credibility.
People follow the actions of others. Testimonials, reviews, and client logos build trust and reduce hesitation.
Eye-tracking shows people scan pages in an F-shape. Placing key content along this path increases engagement.
Simpler pages convert better. Reducing visual noise, breaking forms into steps, and clear copy lower mental effort.
Government procurement works through formal evaluation processes — RFPs, vendor registration, compliance documentation. An enterprise IT buyer at Abbott or Saudi Aramco is evaluating SYSUSA against a vendor list, not making a spontaneous decision. The page structure needs to answer the evaluation questions that procurement teams ask: What credentials do you hold? What clients have you served? What specific capabilities do you have? The SBA 8(a) certification news bar, the enterprise logos, and the service capability tabs all serve this evaluation framework rather than trying to generate an immediate enquiry.
The US Small Business Administration's 8(a) Business Development Program gives certified companies preferential access to federal contracting. For a government IT buyer, seeing 'SYSUSA receives SBA 8(a) Certification' in a prominent news banner is a procurement qualifier — it means they can potentially award a sole-source contract without a full competitive bid. This is not a generic trust signal. It is a specific commercial advantage that reduces the buyer's procurement burden. Surfacing it as breaking news signals that the certification is recent and the company is actively communicating compliance achievements.
SYSUSA serves two distinct buyer types within the same organisation. The IT Operations team evaluates ServiceNow implementation capability. The CISO and security team evaluate cybersecurity services. These buyers have different job titles, different budgets, and different evaluation criteria. A single undifferentiated 'technology services' page would require each buyer to do the work of finding what's relevant to them. Separate service pillars — each with its own sub-menu and dedicated content — let each buyer self-identify and navigate directly to their evaluation content.
Enterprise IT buyers face a career risk when they recommend a new vendor. If the implementation goes wrong, they own that decision. '70+ years of combined leadership expertise' in IT and information security addresses that career risk directly — these are not junior consultants who learned from a certification course. The 'combined' framing is also honest — it aggregates real experience across a leadership team rather than implying a single person has seven decades of experience. Buyers appreciate specificity that holds up to scrutiny.
We design high-converting landing pages for B2B and B2C brands. Let's talk about yours.
Get a Free Consultation Or browse more examples →
Founder & CEO of Apexure, Waseem worked in London's Financial Industry. He has worked on trading floors in BNP Paribas and Trafigura, developing complex business systems. Waseem loves working with Startups and combines data and design to create improved User Experiences.
Get quality posts covering insights into Conversion Rate Optimisation, Landing Pages and great design
"The enterprise logo bar on this page is doing the hardest trust work. When the evaluator at a mid-market company sees that Pepco and Gucci have already vetted and chosen SYSUSA, they import those companies' due diligence into their own assessment. It's shorthand for 'we've already been through procurement scrutiny more rigorous than yours.'"