CRO breakdown of Support Revolution's Oracle and SAP support page. Design analysis and expert conversion insights by Apexure.
What is ConvertScore™? ConvertScore™ is Apexure's proprietary landing page performance metric. We evaluate every page across four dimensions — Copy & Messaging, Layout & Hierarchy, Trust & Social Proof, and CTA & Conversion Path — to produce a single score out of 100.
Oracle and SAP’s third-party support market has a specific buyer psychology that makes it different from almost every other technology consulting segment. The prospect is not evaluating whether they need the service — they already know their vendor support contract costs too much and delivers too little. The evaluation is: which third-party provider do I trust with my critical enterprise systems?
That trust question is enormous. Oracle and SAP are the central nervous systems of the organisations running them. An IT director who approves a third-party support switch and then experiences a major system incident owns that decision personally. Support Revolution’s page had to answer two questions before any conversion could happen: “Are you good enough?” and “Are you safe enough?” The dark, premium aesthetic, the enterprise client logos, and the 22-year heritage stat all serve that credibility mandate.
The secondary conversion challenge was pricing psychology. Enterprise buyers typically work within approved vendor lists and multi-year contract cycles. Presenting “50% less than what you’re paying currently” as the central value proposition reframes the decision from “trying something new” to “correcting a cost inefficiency.” That framing is far less risky to approve internally.
We chose a near-black background not for aesthetics but for market positioning. Oracle and SAP support is an enterprise category. White-background pages with bright stock photography signal mid-market consultancies. The dark, professional treatment signals an organisation that works with global businesses. The FCA testimonial widget — in white against the dark background — stands out with maximum contrast, drawing the eye directly to social proof.
| “64% Average Cost Reduction | 24/7 Global Support for All Customers | 22 Years of Support Experience.” We chose amber because it creates warmth against the dark background — a deliberate psychological contrast between the page’s tone (serious, enterprise) and the promise (financially attractive, accessible). The 22-year figure handles the longevity question before it arises; 24/7 coverage handles the “what if something breaks on a Sunday” question; 64% cost reduction is the headline value prop quantified. |
Rather than combining the two into a single service offering, we kept them architecturally separate. An IT director running only Oracle systems does not want to wade through SAP content. Separation signals specialisation and reduces cognitive load. The “Learn More” CTAs also capture mid-funnel intent — visitors who click know exactly what system they’re evaluating.
The sequencing matters. A testimonial is an emotional trust signal. A logo bar is a rational one. Emotional before rational matches how humans actually process decisions — we feel first, then we justify. Placing logos after the testimonial lets the emotional hook land first, then the rational validation reinforces it.
The video placement in the cost-savings section is deliberate dual-channel reinforcement. Visitors who have been reading see the video as a summary of the text argument. Visitors who skip to the video section absorb the core financial case. Both paths arrive at the same conclusion. The WordPress embed with lazy loading keeps initial page speed unaffected.
The case studies section — LTA Tennis for Britain, National Audit Office, Treco — is positioned after the enterprise logos. This ordering works because logos establish that big organisations trust Support Revolution, then case studies explain exactly how. The logo bar raises the question; the case studies answer it.
“22 Years of Support Experience” and “24/7 Global Support” appear within the first visible screen. These are not aspirational claims — they are operational facts that directly address the IT director’s risk criteria. A company in business for 22 years managing Oracle and SAP has survived multiple major version transitions, multiple client crises, and multiple competitive pressures. That history is the credibility anchor.
The FCA testimonial — from a recognisable financial regulator — carries exceptional weight in this vertical. If the Financial Conduct Authority trusts Support Revolution with their Oracle systems, an enterprise in any regulated sector can make the same inference. The specific detail in the quote (“picks up a number of highlights”) and the personal attribution make it credible rather than composed.
The final pre-CTA section uses a video titled “50% Less Than What You’re Paying Currently” followed by “Tell Us About Your Project.” By this point the visitor has been through credentials, service detail, peer validation, logos, case studies, and FAQ — the enquiry request is not a cold ask. It is a natural next step from someone who has already done significant evaluation.
"Loss aversion is underused in enterprise IT services copy. 'We'll save you 50%' is motivating. 'You're currently overpaying by 50%' is viscerally motivating. The second framing makes the current state feel like a loss, not a neutral baseline. That's a subtle but meaningful conversion lever for CFO-driven IT procurement decisions."
An interactive “Enter your current Oracle support spend → See your saving” calculator would give the IT director a personalised number to take to their CFO. Our work on similar enterprise cost-reduction pages since this build shows calculators increase qualified enquiry rates significantly because they give visitors a reason to engage and a number to share internally. High impact, medium build effort.
Visitors arriving from “Oracle third-party support” searches have a different mindset than those from “SAP support alternatives.” Unbounce or WordPress dynamic text replacement would allow a single page to address each segment’s specific language. Medium effort, measurable through Google Ads Quality Score improvement.
The final CTA asks visitors to tell Support Revolution about their project but doesn’t set expectations for what happens next. A simple three-step response process — “1. We review your current contract. 2. We provide a cost comparison within 48 hours. 3. We recommend the optimal migration path.” — reduces commitment anxiety at the enquiry stage.
Browse our full collection of landing page examples to see how we approach enterprise technology services pages across verticals.
People trust credible experts. Certifications, awards, media mentions, and expert endorsements boost credibility.
People follow the actions of others. Testimonials, reviews, and client logos build trust and reduce hesitation.
Colours trigger emotional responses. Strategic use of contrast and brand colours guides attention to CTAs.
People feel losses more strongly than gains. Framing around what they will miss motivates action.
Oracle and SAP customers switching to third-party support have already made a significant mental shift — they've accepted that the vendor's own support contract isn't worth the cost. The conversion job on this page is not to convince them third-party support exists. It's to make Support Revolution the obvious choice over six other credible competitors. That means leading with the cost saving ('50% less than what you're paying currently'), naming the exact systems supported, and showing that recognised enterprises — BT, Reed, Magnet, National Grid — have already made this decision. Price anchor plus peer validation.
IT directors evaluating Oracle and SAP support contracts are primarily motivated by cost. Their CFO has asked them to cut the support bill without compromising system stability. Putting the cost reduction stat above the fold answers that CFO question before the visitor has read a single feature. It also sets an anchor — everything else on the page is evaluated against that 64% saving. We position the most motivating number where it is seen first, because anchored visitors are more receptive to supporting evidence.
Mid-market IT buyers use enterprise logos as a proxy for quality vetting. They reason: if National Grid's procurement team — which has far more resources and scrutiny than ours — approved Support Revolution, then the service meets a standard we can trust. This is halo effect working at the organisational level. We place logos horizontally just below the testimonial section so they appear after the emotional hook of a specific recommendation, not as an opening claim that hasn't been earned yet.
IT decision-makers rarely convert from text alone on a high-value services page. The video embedded mid-page — '50% Less Than What You're Paying Currently' — serves a specific function: it lets the visitor hear a human explain the value proposition. Enterprise IT buyers are evaluating a multi-year relationship. A video conveys tone, confidence, and competence in ways a bullet list cannot. We placed it in the section where cost savings are discussed, so the visual medium amplifies the financial argument at exactly the right moment.
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Founder & CEO of Apexure, Waseem worked in London's Financial Industry. He has worked on trading floors in BNP Paribas and Trafigura, developing complex business systems. Waseem loves working with Startups and combines data and design to create improved User Experiences.
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"Enterprise IT services pages live or die by the logos and the numbers. If an IT director sees a company they recognise in the client roster, their risk assessment changes immediately. That's not blind brand worship — it's rational inference. A Fortune 500 procurement team vetted this vendor so I don't have to do all of that work from scratch."