CRO breakdown of Sharevest's blockchain investment platform landing page. Design analysis and expert conversion insights by Apexure.
What is ConvertScore™? ConvertScore™ is Apexure's proprietary landing page performance metric. We evaluate every page across four dimensions — Copy & Messaging, Layout & Hierarchy, Trust & Social Proof, and CTA & Conversion Path — to produce a single score out of 100.
Private company investment has traditionally been locked behind accreditation requirements, minimum investment thresholds, and the kind of institutional access most individuals never get near. Sharevest was building a platform to change that — a global stock exchange for private companies, powered by blockchain tokenisation. The product was genuinely novel. That novelty was both the strongest selling point and the biggest conversion challenge.
The visitors landing on this page were a specific type: crypto-aware retail investors and early adopters who understood tokenisation conceptually but needed to see how it worked in practice for private company shares. They weren’t sceptical of blockchain — they were sceptical of this specific application of it. The conversion problem wasn’t explaining what the platform does. It was convincing a sophisticated audience that this particular implementation was credible, functional, and worth the attention of their investment capital.
We chose a feature-education architecture over a lead-capture-first design because the platform had too many novel concepts for a traditional above-the-fold CTA to convert effectively. Someone who has never thought about buying tokenised shares in a private company needs to understand the mechanism before they’re willing to click anything. The page needed to earn that click through education, not pressure the click before earning it.
Rather than a single static headline, the hero rotates through the platform’s core use cases: “Raise Money / Trade Shares / Lend Money / Invest With Crypto.” This acknowledges that Sharevest serves multiple audiences — founders raising capital, investors buying shares, lenders, crypto holders — without committing the page to one positioning. The risk with rotating headlines is that visitors who land mid-rotation see incomplete messaging. We addressed this by keeping the rotating element to a secondary role, with the static primary headline “A Global Stock Exchange for Private Companies” always visible.
in the hero separates returning users from new visitors at the decision point. This matters for a platform in early growth: traffic comes from both existing users who have already converted and new visitors who haven’t. Sending both through the same CTA creates friction for the former and confusion for the latter. The dual CTA routes each group cleanly while keeping the primary “Start Your Crowdfunding” CTA visually dominant through colour and size contrast.
: Social Trading, Blockchain Infrastructure, Secondary Market, and Portfolio Management. We specifically ordered these to mirror the investor’s decision journey — first they want to know what kind of actions they can take (social trading), then how the underlying technology works (blockchain), then what liquidity looks like (secondary market), then ongoing management. The grid structure allows investors with different priorities to find their entry point without linear reading.
This placement is deliberate — it functions as a final credibility confirmation for visitors who’ve read through the full feature set and are now weighing the sign-up decision. By this point in the scroll, they’re not sceptical of the concept; they’re sceptical of this specific company. The media mentions answer that specific residual doubt: “multiple independent journalists investigated this and thought it was worth writing about.”
adds a second conversion path for visitors who are interested but not ready to invest. This is the commitment-and-consistency principle applied to a long decision cycle: get the visitor to take a low-friction action (subscribe) so you can nurture them toward the higher-friction action (invest). Investment decisions rarely happen on the first visit, and a newsletter subscription captures visitors who are in research mode rather than decision mode.
The teal gradient hero with bold white typography creates a premium first impression that signals design investment — and design investment signals company investment. In fintech, where scam platforms are visually indistinguishable from legitimate ones to the untrained eye, professional design quality is a genuine trust signal. We combined this with the platform’s core claim in precise language: “global stock exchange for private companies.”
The partner logos — Jaxx, Wanchain, AmaZix, Distributed Lab, SecureVote — serve a specific trust function in blockchain. These are recognisable names in the ecosystem that have chosen to integrate with or endorse the platform. Partners with their own reputations to protect don’t associate publicly with fraudulent projects. For crypto-native visitors, this partner strip communicates more than any testimonial could.
The Forbes, Financial Times, and Coindesk logos near the footer carry the weight of editorial review. These publications don’t accept payment for coverage — they wrote about Sharevest because their journalists judged it newsworthy. That independence is exactly what makes media logos powerful social proof for a novel investment product. Visitors who trust these publications extend some of that trust to the platform.
"Blockchain and crypto landing pages often make the mistake of overloading the hero with technical credentials — consensus mechanisms, token standards, security audits. That's important information, but it belongs mid-page after the value proposition has landed. Visitors need to understand why they should care before they'll engage with how it works. Lead with the investor's opportunity, follow with the technology that enables it."
The data we’ve accumulated from fintech and investment platform pages since this build suggests three evolution paths:
The current page lacks a user count or assets-under-management figure. Adding something specific — “Join 12,000+ investors trading private company shares” — near the hero CTA would provide the social validation signal that’s missing. Investment platforms with visible user counts convert at meaningfully higher rates because the number answers “is anyone else doing this?” Investment decisions feel safer with company.
The current page explains features through icons and text. A short looping animation showing the actual portfolio interface — chart moving, a trade executing, a balance updating — would make the platform feel real rather than theoretical. For a product with no physical equivalent, a product demo is the closest thing to a test drive. Medium-high impact because visual product demonstrations reduce the abstraction barrier that holds back investment-platform sign-ups.
The page currently doesn’t address regulatory status above the fold. For any investment platform, the question “is this regulated?” sits in the back of every prospect’s mind. A “Regulated by [relevant authority]” or “Compliant with [framework]” badge near the hero CTA would address this before it becomes an objection. High impact specifically for traditional investors who are blockchain-curious but need regulatory assurance before they’ll consider it.
"The secondary market section is doing more conversion work than it looks like. Most early investors in private companies have one dominant fear: illiquidity. You put money in and you can't get it back. By dedicating an entire feature section to secondary market access — and naming it explicitly rather than burying it in feature copy — we addressed the illiquidity objection before it hardened into a reason not to sign up."
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Controlling what visitors see first, second, and third guides them toward the conversion goal.
People follow the actions of others. Testimonials, reviews, and client logos build trust and reduce hesitation.
People trust credible experts. Certifications, awards, media mentions, and expert endorsements boost credibility.
Simpler pages convert better. Reducing visual noise, breaking forms into steps, and clear copy lower mental effort.
The first piece of information shapes all subsequent judgements. Price comparisons and headline stats set expectations.
Blockchain investment platforms face a compounded trust problem. They're asking visitors to take two leaps simultaneously: trust the concept of private company shares, and trust blockchain as the underlying technology. Most platforms make the mistake of leading with blockchain education, which delays the value proposition. The better approach is to lead with the investment opportunity itself — global stock exchange for private companies — and introduce blockchain as the mechanism that makes it secure and accessible, not as the headline feature.
Investment platform sign-ups require more pre-commitment context than most financial products. Asking for an email and password before a visitor understands the platform's core value creates premature friction. A click-through architecture lets us deliver the full value stack — copy trades, follow trends, secondary market access, API ecosystem — before the visitor commits to registration. By the time they click through to sign up, they've answered their own objections and the registration form feels like a natural next step, not a cold ask.
Early-stage fintech pages have a credibility gap that can't be filled with fabricated social proof. The honest answer is to substitute institutional partners for client testimonials. Sharevest's media coverage in Forbes, Financial Times, and specialist crypto publications signals that credible third parties have reviewed and validated the platform. Their technology partners — blockchain firms, wallet providers, security auditors — function the same way. A recognisable name in the partner strip carries more weight than a testimonial from an anonymous investor.
Click-through pages for investment platforms typically convert at 3-8% from cold traffic, higher from retargeting. The range is wide because the audience sophistication varies enormously — crypto-native investors convert much faster than traditional investors exploring blockchain for the first time. The more useful metric is qualified sign-up rate after the click-through: how many visitors who land on the registration page actually complete it. We optimise the landing page for qualified intent, not raw click volume.
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Founder & CEO of Apexure, Waseem worked in London's Financial Industry. He has worked on trading floors in BNP Paribas and Trafigura, developing complex business systems. Waseem loves working with Startups and combines data and design to create improved User Experiences.
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"The teal gradient hero is doing conversion work beyond aesthetics. Colour-distinguishing a fintech page from the sea of dark-navy competitors signals 'we're different' before a word is read. In crypto and blockchain specifically, most platforms default to dark, aggressive palettes to signal seriousness. A teal-and-white palette says 'accessible and modern' to the retail investor audience this page is targeting. That aesthetic positioning sets the right expectations before the headline lands."