A soft CTA for a six-month sales cycle.
ROCIMG's consulting site, built for enterprise and government buyers who read for weeks before calling. How the case study grid, logos and CEO testimonial prove capability, and why we would swap the headline and CTA.
- Primary CTADiscover More About Usthe button the page is built around
- GoalEnquirywhat counts as a conversion
- PlatformCustomlead generation page
- Built forB2BTechnology Consulting
- The page as built, not a mockup.Analysed by Apexure, not by ROCIMG.
- Client
- ROCIMGTechnology Consulting
- Industry
- Technology Consulting12 examples
- Audience
- B2BEnquiry
- Platform
- Custom38 examples
- Page type
- Lead generationEnquiry
- Analysed by
- Waseem BashirMarch 2026
What the page does, and why
Why this page is structured around capability proof
ROCIMG is a technology and management consulting firm operating in a crowded market where meaningful differentiation is genuinely hard. Every midsize consulting firm claims expertise, experience, and client focus. What separates the firms that win mandates from those that don’t is evidence. Specifically, evidence that they have handled challenges similar to the buyer’s own. This page is built around that evidence: case studies, client names, and a testimonial with specific outcomes.
Design decisions
The three-column service structure
The three services (Technology Consulting, Management Consulting, Cyber Security) each get their own icon, title, and brief description. They are grouped visually to signal they are delivered by the same firm, but clearly separated so each discipline stands on its own. The navy and white colour scheme carries professional authority. Each service card links to a deeper page, letting interested visitors drop into the most relevant service without overloading the main page.
The “Industries” section
The Government and Commerce category images do one specific job: they tell visitors which sectors ROCIMG works in before they have to ask. For government procurement teams and commercial enterprise buyers, industry experience is a credentialing requirement. Showing it up front removes the “have you worked in our sector?” objection before it forms.
The case study portfolio
The portfolio uses a grid of project thumbnails, each tagged with industry and paired with a brief outcome description. This format converts better than a text list of case studies because visitors can scan and identify relevance in under ten seconds.
The testimonial from Brianne Henry, citing her experience as a "CEO, Leader for Mass Communication Program," includes a specific statement about ROCIMG's digital marketing programme support. Role-specific testimonials (particularly from C-level individuals) carry disproportionate authority in B2B consulting evaluation. They signal that ROCIMG operates at the executive decision-making level, not just the implementation layer.
The client logo row
The logo row (L’Oreal, Carlton/Hilton, Clinique, SCI NMR, Gorman) spans consumer goods, hospitality, beauty, and professional services. That sector spread communicates adaptability. ROCIMG isn’t a single-sector specialist, but a firm that brings transferable methodology into varied business contexts.
The “Latest Insights” blog preview
The blog preview at the bottom of the page serves the research phase of the B2B buying journey. Enterprise buyers evaluating consulting firms typically spend weeks reading before they contact anyone. A blog that shows current thinking on technology and management keeps these buyers engaged and returning, which builds the familiarity that makes them more likely to reach out when they are ready.
Trust architecture
ROCIMG’s trust architecture is built on three layers. Case study evidence gives project-level capability proof. An executive testimonial gives peer-level validation from a decision-maker role. A spread of client logos across sectors adds breadth-of-sector credibility. Those three layers together cover the three most common consulting evaluation criteria: can they do the work, have their clients endorsed them, and have they done it for organisations like ours?
"In B2B consulting, the most under-used trust mechanism is the case study that quantifies its own outcome. Not 'we improved their operations' but 'we reduced their procurement cycle from 47 days to 12.' Numbers that specific are almost impossible to fabricate, and buyers sense that. One well-quantified case study outperforms ten generic testimonials."
The "VIEW ALL CASE STUDIES" link beneath the case study grid signals depth. Visitors who see eight case studies and a "view all" link understand that what they're looking at is a selection from a larger portfolio. The link itself isn't the point. The implication that there are more beyond the visible set communicates scale of delivery that a fixed grid alone cannot convey.
Conversion strategy
The primary CTA (“Discover More About Us”) is a soft conversion designed for visitors in the research phase rather than the decision phase. That’s appropriate for a consulting firm where most enquiries come from buyers who have been evaluating for weeks. The CTA invites further exploration rather than demanding commitment. That reduces friction and keeps visitors on the site longer, which raises the probability they’ll self-qualify for outreach.
For consulting services with 2–6 month sales cycles, forcing a hard conversion too early creates friction and bounces. A soft CTA that continues the discovery journey (whether into case studies, blog content, or service pages) keeps the visitor engaged. The hard conversion (contact form or calendar booking) is positioned for visitors who have finished their research, not those who are still in early evaluation.
What we’d evolve today
The current headline, “We Are More than a Business & Technology Consulting Firm,” starts with the firm rather than the client. Swapping it for a specific client outcome claim would immediately communicate value rather than positioning.
“Contact Us” or “Discover More” are low-commitment CTAs that produce a wide funnel of low-quality leads. A “Tell Us Your Challenge” form with three qualifying questions (company size, challenge type, timeline) would attract serious enquirers and give ROCIMG context before the first call.
Quantified case study outcomes would lift conversion considerably. Each thumbnail should include one metric (“23% cost reduction”, “18-month transformation”, “3 government contracts won”) rather than relying on visual thumbnails alone.
Browse our full collection of landing page examples or contact us to discuss B2B consulting page design.
Waseem founded Apexure in 2015 and has led its work on 3,000+ pages for 300+ clients since. He writes about what the team sees after the click, which is pages, forms, tracking and the systems behind them.
What the page leans on
The principles at work on this page, each named in the analysis above.
Authority bias
People trust credible experts. Certifications, awards, media mentions, and expert endorsements boost credibility.
Social proof
People follow the actions of others. Testimonials, reviews, and client logos build trust and reduce hesitation.
Visual hierarchy
Controlling what visitors see first, second, and third guides them toward the conversion goal.
Cognitive load reduction
Simpler pages convert better. Reducing visual noise, breaking forms into steps, and clear copy lower mental effort.
Trust
This principle influences visitor behaviour and supports the page's conversion goal.
What people ask about pages like this
The phrase 'more than' is a positioning move that pre-empts the commoditisation of consulting. It signals to buyers that they're not getting a standard advisory firm, they're getting a partner that goes beyond conventional consulting boundaries. For enterprise buyers who have been disappointed by consulting engagements that delivered reports rather than results, 'more than' implies implementation capability, not just strategy delivery.
Presenting three distinct service areas gives ROCIMG a breadth signal without claiming to do everything. Technology consulting, management consulting, and cyber security are three naturally adjacent disciplines in enterprise transformation, a company that needs digital transformation typically needs all three. Showing them together implies ROCIMG can serve the full scope of that transformation, not just one slice of it.
In consulting, prospective clients evaluate whether the firm has solved problems similar to theirs before committing to a conversation. The case study grid doesn't just show past work, it shows the range of problem types, industries, and complexity levels ROCIMG has handled. Visitors who find a case study that resembles their challenge are significantly more likely to submit an enquiry because the firm has already demonstrated capability in their domain.
The primary improvement opportunity is converting the 'Discover More About Us' CTA into an outcome-specific action: 'Book a Consulting Assessment' or 'Tell Us Your Challenge' would generate higher quality leads by attracting visitors who have a specific need rather than general curiosity. We'd also look at adding a qualification mechanism, a brief selector for company size and challenge type, to help ROCIMG prioritise follow-up. [Speak to us](/contact-us/) about B2B consulting page strategy.
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"Consulting pages that lead with what the firm does ('we provide technology and management consulting services') are invisible. Pages that lead with what the firm has achieved ('we helped a $200M manufacturer cut operational costs by 23% in 18 months') are memorable. The shift from service description to outcome demonstration is the single highest-use change most consulting pages could make."