CRO breakdown of Pickit's enterprise image management SaaS landing page. Expert analysis of MS Office integration positioning, ROI framing, and B2B pricing strategy by Apexure.
What is ConvertScore™? ConvertScore™ is Apexure's proprietary landing page performance metric. We evaluate every page across four dimensions — Copy & Messaging, Layout & Hierarchy, Trust & Social Proof, and CTA & Conversion Path — to produce a single score out of 100.
Pickit solves a specific, expensive problem that most large organisations don’t realise they have: employees making off-brand presentations because they can’t find the right images in time, so they use whatever they can access quickly. The page’s job is to make this invisible problem visible — and then show that Pickit resolves it at a price that feels trivial against the cost of brand inconsistency.
The Microsoft Office positioning is the strategic anchor. Every enterprise buyer in the target demographic uses Office. Placing Pickit inside a tool they already live in removes the adoption friction that kills most enterprise SaaS purchases.
The “The Only Way to Access Company Images Inside MS Office” headline is a category claim that positions Pickit as uniquely occupying a gap in the enterprise software landscape. It doesn’t say ‘the best way’ or ‘an easier way’ — it says ‘the only way’, which implies that without Pickit, the problem is unsolved. This headline type consistently outperforms feature-first headlines in enterprise SaaS because it creates urgency from the absence of the solution, not the promise of the feature.
The “Put Your Images to Work Inside Office” dashboard mockup shows the product in the exact context the buyer cares about — a PowerPoint document with the Pickit panel open inside it. This is the most important product visualisation decision on the page: showing the product inside Office means the buyer can immediately envision adoption without a dedicated IT deployment. The interface looks familiar because it lives inside a familiar tool.
The three benefit columns — Increase Productivity, Brand Control, Get More Value for Your Investment — address the three buying perspectives in an enterprise SaaS purchase. The department manager cares about productivity; the CMO cares about brand control; the CFO/procurement cares about value for investment. Each column speaks directly to one stakeholder’s primary concern. This structure means the page works for a buying committee, not just a single decision-maker.
The eight-feature grid — cloud storage, MS Office integration, unlimited HD images, professionally curated collections, image request feature, legally cleared content, advanced search, centralised billing — communicates enterprise-grade completeness. The breadth of features signals that Pickit isn’t a point solution but a full DAM platform. Enterprise buyers want to know they’re not going to hit a ceiling within a year.
The client logo section — featuring recognisable enterprise names including EY, Reuters, Aon — provides tier-appropriate social proof. Enterprise buyers validate new tools by checking whether comparable organisations already use them. Seeing EY and Reuters on the page signals that Pickit’s security, reliability, and enterprise support capabilities meet standards the buyer’s IT team will recognise.
The "legally cleared content" feature bullet is a risk-removal signal that matters disproportionately to the enterprise audience. Large organisations have been exposed to copyright infringement claims from employees using unlicensed images. A platform that guarantees legally cleared content doesn't just offer a convenience — it removes a liability. Legal risk removal is a more powerful enterprise buying signal than almost any productivity benefit.
Pickit’s trust architecture is built for multi-stakeholder enterprise evaluation. Microsoft integration depth (the product lives inside Office) signals security and compatibility approval. Enterprise client logos (EY, Reuters, Aon) provide tier-matched social proof. Legal clearance claim removes compliance risk. Per-user pricing from $5 makes the financial justification straightforward. Free trial CTA removes the commitment barrier for evaluation. Together these signals answer the five enterprise buying questions: Does it work with our tools? Do comparable companies use it? Is it safe from a legal standpoint? Can we afford it? Can we evaluate it before committing?
"Enterprise SaaS pages have to satisfy multiple stakeholders who are all looking at the same page with different questions. The IT manager asks 'will this break anything?', the CMO asks 'will this solve my brand problem?', and the CFO asks 'is this worth the budget?' The Pickit page is architected to answer all three simultaneously — that's why the trust architecture, benefit columns, and pricing section are all on the same page."
Read more about how we approach trust signals in our guide to Ways To Increase Landing Page Social Proof.
The "Try for Free" CTA for an enterprise product is a notably bold conversion strategy. Enterprise platforms typically require a demo request or sales contact before any product access. By offering a free trial directly from the landing page, Pickit signals confidence in its product quality and removes the sales friction that causes enterprise evaluators to defer decisions. Self-service trial access consistently outperforms demo-first funnels for mid-market enterprise buyers.
The primary CTA — “Try for Free” — drives enterprise evaluators directly into a trial rather than a sales contact. This self-service model respects the enterprise buyer’s time and their preference to evaluate software independently before engaging with sales. The trial converts at the point of product realisation: when the buyer installs Pickit inside Office and sees their brand images available in a PowerPoint panel, the value proposition becomes immediately self-evident.
"For a product that integrates directly into the buyer's daily tool, the free trial is the most efficient sales process available. Once a team has Pickit inside their PowerPoint and experienced the speed of accessing approved brand images instantly, the question isn't 'should we buy this?' — it's 'why didn't we have this sooner?' Build the trial experience to deliver that realisation moment, and the conversion happens without a sales call."
Unbounce was chosen for the flexibility to build the feature grid, benefit columns, and client logo sections with precise visual control. The platform’s A/B testing capability enabled iteration on the headline variants and CTA copy without developer involvement.
Enterprise SaaS evaluations increasingly happen on mobile during commutes and travel. The feature grid and pricing section were optimised to stack cleanly on mobile screens while maintaining the feature comprehensiveness that enterprise buyers need to see. The “Try for Free” CTA was sized for confident mobile tap.
Enterprise SaaS pages are evaluated competitively — buyers often have multiple browser tabs open comparing platforms simultaneously. A slow page loses attention before the buying committee has reached the feature grid. We kept the dashboard mockup as a CSS-styled component rather than a photographic file, maintaining visual impact at minimal load cost.
Three changes would improve this page’s performance:
The Microsoft Office integration positioning, enterprise client logos, and free trial CTA are all strategically sound for the target enterprise audience. The three-stakeholder benefit structure is well-considered. The score reflects the remaining opportunity from a brand consistency ROI calculator and an IT security section — two elements that would accelerate the procurement sign-off stage that often delays enterprise SaaS purchases.
Browse our full collection of landing page examples to see how we apply these principles across industries. Building an enterprise SaaS page that converts evaluators into trial users? Talk to our team.
Controlling what visitors see first, second, and third guides them toward the conversion goal.
People trust credible experts. Certifications, awards, media mentions, and expert endorsements boost credibility.
People follow the actions of others. Testimonials, reviews, and client logos build trust and reduce hesitation.
Eye-tracking shows people scan pages in an F-shape. Placing key content along this path increases engagement.
Simpler pages convert better. Reducing visual noise, breaking forms into steps, and clear copy lower mental effort.
Pickit is an enterprise image management platform that integrates directly with Microsoft Office, allowing employees to find, access, and use on-brand images inside PowerPoint, Word, and other Office applications without leaving the suite. It's designed for marketing and IT teams at mid-to-large enterprises who need to enforce brand consistency across presentations and documents, while reducing the time employees waste searching for approved imagery on external platforms.
The 'only way' claim is a category-creation strategy. By framing Pickit as the exclusively native solution for image access inside Office, the page defines a category it occupies alone. This is more effective than leading with feature lists because it immediately establishes a comparison framework: 'what's the alternative?' The alternative — employees hunting across shared drives, emailing the marketing team, using unauthorised stock photos — is implicitly made visible by the 'only way' framing.
For a SaaS product whose core value proposition is Microsoft Office integration, Microsoft's implicit endorsement — shown through logo placement and integration depth — is the single most powerful trust signal available. Enterprise buyers evaluating new tools ask 'is this going to cause IT problems?' Microsoft logo proximity answers that question before it's asked. The EY, Reuters, and Aon client logos then confirm that enterprise organisations at scale are already using the platform.
At $5 per user per month, Pickit is priced below the threshold that requires CFO approval in most enterprises — it's a manager-level or team budget decision. The page correctly starts Pickit Business at 10 users, which creates a natural team-size minimum that filters out individual freelancers while remaining accessible for department-level decisions. The per-user pricing model also scales the value proposition: as more employees use Pickit, brand consistency improves proportionally.
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Founder & CEO of Apexure, Waseem worked in London's Financial Industry. He has worked on trading floors in BNP Paribas and Trafigura, developing complex business systems. Waseem loves working with Startups and combines data and design to create improved User Experiences.
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"Enterprise SaaS pages fail when they lead with features and miss the business problem. The Pickit page gets this right by framing the product through its integration with the tool the buyer already uses all day. You're not asking them to adopt a new platform — you're giving them a better version of the tool they already depend on. That framing eliminates the adoption objection before it forms."