The product is designed for consumers seeking a more intelligent approach to managing their spending. As of mid-2025, the brand has over 5,000+ active users and is growing rapidly through partnerships with national retailers and performance-driven marketing campaigns.
As a growing fintech company, they needed a reliable, low-friction process for testing and improving their funnel, without disrupting ongoing campaigns or overloading internal development resources.
They approached us as a partner capable of delivering both technical A/B testing execution and strategic CRO guidance to support ongoing, data-driven improvement.
Here’s what we implemented to optimize their WordPress landing pages.
1. A/B Testing Setup with Nelio
We integrated the Nelio A/B Testing plugin into their WordPress environment, allowing us to experiment with headlines, page layouts, CTAs, and more without major dev work.
2. Strategic Test Planning
Rather than random testing, we helped strategize which pages, sections, and variants would likely yield the most improvement. Every test was guided by clear hypotheses based on user behavior and analytics.
3. Retainer-Based Optimization
The brand signed on to a monthly optimization retainer, giving them ongoing access to our team. We monitored test results, rolled out winning variants, and constantly suggested new experiments based on data and goals.
The result of this collaboration was a continually improving landing experience. With each test, the SaaS brand gained valuable insights into user preferences and conversion behavior, resulting in stronger results across their funnel.
While exact metrics remain confidential, the iterative process proved invaluable in several ways. It enabled the team to validate key design and copy choices, boost user engagement and clicks on calls to action, and establish a strong foundation for scalable growth through data-driven decisions.
"Apexure genuinely stands out in a crowded field of web agencies. The team is quick to respond, professional in every interaction, and always brings ideas that move the needle. Our experience has been consistently smooth: clear communication, deadlines kept, and a real focus on delivering results that matter. It’s obvious they care about their clients’ success. If you need a dependable partner who’s committed to performance, Apexure is an easy choice."
