Investing in a pricey landing page builder might seem like a stretch for startups and small businesses.
This blog post is here to help you out by introducing some of the best free landing page builders. These tools are perfect for testing your business ideas or creating some buzz for your upcoming website, services, or solutions.
While plenty of landing page builders offer free trials, we’ve focused on those with entirely free plans. That way, businesses of any size can easily use them and incorporate landing pages into their marketing strategy, as these pages play a crucial role in generating conversions.
Yes, you can.
A quick Google search for “free landing page builder” will return a flurry of hits.
There are still many technical questions to be answered, such as “Which free landing page builder will be right for me?” and “ Do I need a domain name for a landing page?” While these can be figured out independently, they are only the tip of the iceberg.
If you want to make landing pages for free, the first step is picking the right landing page builder. However, testing each tool one by one can take up a lot of your time. That’s where we come in – we’ve done the work for you by giving a full rundown of all the best free landing page builders out there.
When a platform offers to build a landing page for free, it is normal to get suspicious about the quality of its deliverables. That’s why we also explored platforms that come off as email marketing tools or websites companies can use to create free landing pages.
We examined all the free landing page design tools on five basic but essential aspects.
Whether you are looking for answers to “how to make a landing page for free” or just a way to analyze and buy a landing page building tool, the below-discussed points can help you get answers.
One of our first concerns was to find free landing page builders that were easy to use. Complicated processes for designing landing pages make it harder for beginners to get started. We tried to find platforms that kept it simple without compromising the quality.
A landing page should easily integrate with your CRM and other sales processes to make lead generation efficient. We have included those free landing page designing tools that provide crucial integration features.
A custom domain is essential for establishing credibility and boosting brand awareness, enabling businesses to project a strong online presence. For those with an existing domain, certain free landing page builders support custom domains, creating a subdomain under your main one.
Flexibility in creativity helps build better landing page designs. Platforms that offer free multiple customizations and templates to build a landing page are great advantages for every marketer.
We have also examined free landing page builders that prioritize mobile design. It is crucial as it enables marketers to reach and engage audiences effectively across various devices, enhancing user experience and overall campaign success.
With the no-code landing page builders, inexperienced marketers can also get a gist of marketing through landing pages. Such tools can rapidly create landing pages with forms and images through the drag & drop method, which is game-changing. It makes the landing page more accessible and practical for inexperienced users.
What makes this idea of easy-to-build landing pages even better is the availability of many free platforms providing such services. Here is a list of the top seven lifetime-free landing page design tools for startups and small businesses.
First on this list is ConvertKit, a cloud-based lead generation and email marketing automation solution aimed at small businesses and bloggers to grow their traffic and turn their email subscribers into paying customers.
Covertkit has three plans: Free Plan, Creator Plan, and Creator Pro plan. Let’s see what we are getting in the free plan.
Signing up for this free landing page builder is a breeze – all it takes is your name and email. Tailored for creators, the tool will then prompt you with questions related to your needs, allowing you the flexibility to respond or simply skip.
Upon initiating the landing page creation process, you’ll be greeted with a comprehensive step-by-step guide accompanied by valuable resources to support you along the way. This feature-rich experience is particularly beneficial for beginners.
In the free version, you won’t have the option of utilizing a dedicated custom domain. Essentially, while you can incorporate your brand name, the URL of the landing page will still bear a ConvertKit mark.
While the templates are limited (between 50-60), they are of good quality, and you can easily create good lead generation landing pages out of them.
No matter which format you choose, you’ll see a few template options. Each option includes a visual representation of how it will appear, and you can change the form template anytime!
SEO and Analytics Integration: Effortlessly incorporate SEO strategies and integrate analytics tools into your landing page for enhanced performance tracking.
Thank You Page Inclusion: Upon completing your landing page, a dedicated thank-you page is automatically generated, enhancing the user experience.
Audience Tagging and Segmentation: Utilize audience tagging and segmentation features to create more targeted and effective marketing funnels.
Unlimited Landing Pages with Forms: Enjoy the flexibility of creating an unlimited number of landing pages along with customizable forms to suit your specific needs.
Mobile Preview Absence: While the landing page is optimized for mobile viewing, the absence of a preview feature restricts the ability to assess its appearance on mobile devices.
Template Dependency for Page Building: Building a landing page from scratch is not an option; you must start with one of the available templates provided by ConvertKit.
No Payment Processing in Free Plan: The free plan does not support using landing pages for payment transactions; upgrading to the paid plan is necessary for incorporating payment functionalities.
If you’re searching for a free landing page builder to test your startup ideas or build a small email list (with a 1000-subscriber limit), this tool is an outstanding option. The designs are simple, and the user-friendly interface makes experimenting and analyzing landing pages enjoyable. Additionally, it seamlessly integrates with GA4, enhancing your tracking and analytics capabilities.
Sunny Landing Pages is a full-featured landing page software for SMEs and enterprises. This online landing page system includes a drag-and-drop editor, analytics, SEO management, and much more in one place.
Upon signing up, you can immediately begin crafting your inaugural landing page. At this stage, you can choose between constructing a landing page from the ground up or selecting from a diverse array of templates, showcasing an extensive variety to suit your preferences.
No need to worry about hosting concerns here – Sunny enables connectivity with multiple domains, making it an excellent choice for businesses aiming to create a landing page without a dedicated website. Even if you don’t have an existing domain, Sunny has you covered by offering hosting services along with the provision of a subdomain.
Diverse Template Selection: Access over 100 conversion-focused landing page templates categorized for various purposes.
Mobile-Friendly Designs: All landing pages are optimized for mobile viewing, ensuring device responsiveness.
Custom Domain Support: Add multiple custom domains, though DNS configuration is required for implementation.
Form Integration with Email Marketing and CRMs: Seamlessly integrate landing page forms with popular email marketing software and CRMs such as MailChimp, Constant Contact, and more.
User-Friendly Interface: The interface is designed for ease of use, making the landing page creation process straightforward.
Limited Payment Gateway Options: Some essential payment gateways may not be available, limiting transaction options.
Separate Creation of Thank-You Pages: The thank-you page must be created separately and manually connected to the main landing page.
Occasional Interface Issues: Users may experience occasional sloppiness in the interface, impacting the overall user experience.
Sunny Free Landing Page Builder is a commendable tool, particularly beneficial for individuals and businesses grappling with domain and hosting challenges. It effectively addresses these issues, providing a valuable platform for early engagement in online activities.
Next on the list is Systeme. This platform lets you strategize and fully manage your marketing and sales workflow.
Systeme io has four plans: the Free Plan, Startup Plan, Webinar Plan, and Unlimited Plan. The Free Plan allows unlimited emails to be sent to unlimited subscribers using unlimited templates.
In Syteme.io, you can get unlimited file storage space for $0 per month. It’s enough for beginners to use this to learn about marketing and generate leads and sales. Besides that, it has many useful features for businesses just getting started with landing pages, like A/B testing, payment gateways, and much more.
Well-Designed Templates: Access meticulously designed templates with appropriately structured sections and elements for a professional look.
Seamless Thank You Page Design: Design your thank-you page immediately after creating your landing page, contributing to a holistic funnel-building experience.
Advanced Features for Optimization: Elevate your landing page game with features like A/B testing, automation, and comprehensive statistics analysis.
No Mobile Preview: The absence of a mobile preview feature limits the ability to assess the landing page’s appearance on mobile devices.
Systeme.io in Custom Domain URLs: While custom domains include your brand name, the URL still retains “systeme.io,” potentially impacting brand visibility.
Systeme Free Landing Page Builder is one of the most remarkable options available today. Suitable for a diverse audience, this tool is a must-try for anyone looking to enhance their landing page capabilities.
MailerLite is a user-friendly email marketing platform designed to assist businesses and individuals in creating, sending, and managing email campaigns. Focusing on simplicity and accessibility, MailerLite provides a range of features, including customizable templates, automation workflows, subscriber management, and detailed analytics.
The initial sign-up is easy, and after that, you’re introduced to the dashboard. Through the dashboard, under the site section, you can start building your first landing page with the help of the templates provided.
Segmentation and Tagging Capabilities: Empower your marketing efforts with segmentation and tagging options, facilitating the creation of highly targeted and effective marketing funnels.
Unlimited Audiences: Enjoy the flexibility of managing unlimited audiences, providing ample room for diverse campaigns and audience segments.
Unlimited Forms and Popups: Utilize an unlimited number of forms and popups to engage and capture leads seamlessly.
Template Design Limitations: While templates are responsive, their design might lack sophistication, particularly in mobile preview, where extra space can be an issue.
Landing Page Quantity Restriction: The free version is limited to only ten landing pages, imposing constraints on the scale of your campaigns.
Payment Gateway Limitation Post 30-Day Premium Period: After the 30-day premium period ends, adding a payment gateway becomes restricted in the free plan.
Absence of Custom Domain: You can create a subdomain name, but the final URL includes MailerLite as the host domain.
MailerLite’s free landing page builder is an ideal starting point for those seeking a straightforward tool for experimentation, especially if you don’t require an extensive number of landing pages. It provides a simple and accessible platform to kickstart your landing page endeavors.
Canva is a user-friendly graphic design platform launched in 2012. It simplifies the creation of visually striking content with its drag-and-drop interface, diverse templates, and extensive library of images and fonts. Whether you’re a novice or an experienced designer, Canva is a popular choice for effortlessly crafting professional graphics, presentations, and more.
In a brief span, Canva has emerged as a widely favored design tool, and constructing landing pages on it is remarkably straightforward. Boasting essential elements and featuring stylish templates, Canva equips you with everything needed to create impactful landing pages, complemented by helpful tutorials for additional support.
Superior Designing Interface: Boasting the best-in-class design interface, Canva ensures a seamless and aesthetically pleasing landing page building experience.
Hosting and Subdomains Inclusion: No domain? No problem. Canva provides hosting and subdomains, easing concerns for those without a dedicated domain.
Analytics Monitoring Features: Stay informed about your landing page’s performance with built-in analytics features, allowing you to track its effectiveness.
Tailored for designers, Canva may lack some essential funnel-building aspects, potentially impacting the comprehensive functionality of your landing page.
This free landing page builder is an excellent choice for businesses that want to create stunning pages and experiment with various elements to discover the best fit for their brand without making a hefty financial investment.
ConvertFlow is a versatile marketing platform that empowers businesses to create personalized and targeted campaigns for their businesses. It specializes in providing tools for website personalization, lead generation, and customer engagement.
Its focus on user-friendly features and the ability to tailor campaigns to specific audience segments make it a valuable tool for optimizing online conversion strategies.
ConvertFlow gives you five landing pages with 1000 views per month on your landing page, which is kind of low. But it gives you the ability to connect your GA4 plus many other integrations that it has. You also get access to 300+ templates to choose from, which are some quality templates.
All-Responsive Design Arsenal: Enjoy a hassle-free design experience with CovertFlow’s all-responsive design capabilities, ensuring your landing page looks impressive across various devices.
Extensive Template Collection: Gain access to a vast collection of templates tailored for various purposes, providing abundant inspiration and practical ideas for your landing page.
Inclusive Hosting Service: ConvertFlow offers hosting services, particularly beneficial for businesses without established domains. The editable subdomain feature adds an extra layer of customization.
No Integrated Payment Gateway Options: ConvertFlow’s free landing page builder lacks built-in payment gateway options, requiring users to rely on third-party applications for transactional capabilities.
Learning Curve with Tutorials: Users may encounter a steep learning curve with ConvertFlow, emphasizing the need to carefully follow tutorials for effective utilization.
Limitations on Landing Pages and Views: The free version imposes restrictions on users, allowing the creation of only five landing pages and limiting monthly views to 1000, potentially constraining the scalability of campaigns.
Experimenting with diverse elements to optimize conversions on your landing page becomes seamless with this tool. Given the plethora of templates available, there’s ample room for mix-and-match exploration, enhancing the effectiveness of your testing endeavors.
Wix stands out as a user-friendly website builder offering a drag-and-drop editor, diverse templates, and robust hosting, catering to individuals, small businesses, and larger enterprises without the need for coding skills.
It seamlessly extends its website-building capabilities to landing pages, empowering users with a user-friendly editor. Whether for marketing or events, Wix’s landing pages provide flexibility and integration with analytics tools for performance tracking and optimization.
A comparison of its paid and free versions gives us a glimpse of what its free version offers:
Exceptional Templates: Wix boasts some of the finest templates, striking the perfect balance between design and text, enabling users to craft compelling landing page campaigns.
SEO Optimization: SEO features guide users in optimizing their landing pages for Search Engine Results Pages (SERPs), ensuring visibility and reach.
Lack of Payment Gateway Options: The absence of payment gateway options restricts the utility of Wix’s free landing page builder for ecommerce businesses, limiting transaction capabilities.
Learning Curve for Beginners: Beginners may encounter a learning curve, necessitating exploration to familiarize themselves with the tool’s functionalities.
Presence of Top Sticky Bar: A persistent top sticky bar on free landing pages announcing the site’s creation on Wix could be considered an inconvenience for users seeking a more discreet presentation.
When it comes to crafting visually stunning landing pages, Wix emerges as the top choice with its impeccably designed templates. The only consideration lies in addressing the presence of the sticky bar at the top of the page.
Here are some free landing page builders that couldn’t make it to the list but deserve your attention.
Carrd is a user-friendly and minimalist website builder that gained popularity for its simplicity and versatility. Designed to be a straightforward tool for creating one-page websites, Carrd is known for its ease of use and quick setup.
It offers a variety of templates and customization options, making it suitable for individuals, freelancers, and small businesses looking to establish a web presence without the complexity of a full-scale website builder.
Carrd offers a budget-friendly yearly subscription with a nominal fee; that’s why the free plan is somewhat limited, providing only a single landing page. However, for those seeking a minimalist landing page, Carrd is an excellent starting point. Notably, the free plan includes hosting, adding value to its simplicity.
GetResponse is an all-in-one marketing platform known for its user-friendly features. Offering email marketing, automation, and landing page creation, the tool caters to businesses of all sizes.
With a focus on simplicity, it enables users to create effective email campaigns, automate workflows, and build landing pages without extensive technical knowledge. GetResponse is a popular choice for those looking for a comprehensive and easy-to-use solution for their marketing needs.
GetResponse provides a selection of high-quality templates and offers flexibility in hosting options, allowing you to use their domain and hosting or your own domain with their hosting. The tool is user-friendly, making it easy to get started with a smooth interface. However, it’s important to note the limitation of building only one landing page, accompanied by a contact space constraint of 500.
GroovePages is an extremely powerful sales funnel and landing page builder with several features that simplify the building process. It includes a drag-and-drop editor, pop-ups, progress bars, free hosting, wireframe blocks, customizations, and more to create a landing page for free.
A direct comparison between the free and paid plans of Groove Pages suggests that the platform is likely best suited for learning how to build landing pages rather than for more advanced functionalities.
With so many features, Groove Pages is definitely a must-try to learn how to build a landing page for free. These free tools allow companies to experiment with landing page campaigns and examine how they work for their brand. The free plans and trials allow every small or big enterprise to market effectively to its target audience.
Google Sites is a user-friendly website creation tool offered by Google. It allows users to design and publish websites without the need for coding skills. As part of the Google Workspace suite, Google Sites integrates seamlessly with other Google applications, offering collaborative features for real-time editing and feedback.
Users can choose from various templates and customize the layout with ease. While Google Sites may be more basic than some advanced website builders, its simplicity makes it an accessible option for creating informational landing pages.
For small businesses or startups embarking on their journey, a free landing page builder serves as a valuable starting point. It aids in grasping the fundamentals of landing pages and their various components. As familiarity grows, you can progress to more intricate strategies such as segmentation, testing, and utilizing tools like heatmaps.
However, relying on a single landing page with limitations may prove insufficient in the long run. Eventually, seeking expertise becomes essential to effectively manage and optimize traffic and conversions, fostering sustained growth.
Learn how to build a strong landing page. Level up with Apexure’s our 100+ blog posts on landing pages and create a smooth conversion journey for your target audience.
Confused about how to analyze your landing page? We are here to help. Book a call with one of Apexure’s CRO experts and discover your full marketing potential today.
Building a conversion-friendly landing page is not easy, especially when you’re doing it all alone. Take help from our previous designs. Check out our portfolio to get inspiration for your next design.
To build a landing page for free, all you really need is a good landing page builder with a free plan.
As CEO and Founder of Apexure, Waseem Bashir's decade-old experience in building high-converting landing pages extends to collaborations with Fortune 500 leaders. He transforms this wealth of expertise into remarkable landing pages, inspiring marketers towards targeted marketing success.
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