There are about 13 little enhancements which influence conversions.
Some major ones:
- Big Bold CTAs - Easy to tap on a mobile device which dials a number.
- Easy to read, business unique selling propositions (USPs).
- Dynamic variables on the page define the location of the map.
- Final CTA- Final attempt to grab visitors attention. Notice the person line of sight and the red border.
- The page has a final trick up its sleeve... Learn more in our case study.